This new model of the Volvo S60 is the car they want to repeat the success of earlier times when its predecessor sold over 1 million units in total.
Volvo have placed great emphasis on ride comfort with different combinations of dampers and sub frames in addition to a sharper, faster driving experience.
Petrol models will lead the way in showrooms on launch with an array of both petrol and diesel engines to follow to make a substantial choice available.
It looks as though it will not be a Happy New Year for all in Sweden.
Of the two major car makers in Sweden the smiles seem to be in the Volvo camp near Gothenburg while latest reports in state the offer made for Saab by Spyker Cars of Holland is faltering.
Volvo cars may have had a recent bumpy path but the design of their new S60 should ensure some future stability.
The original S60 concept car was revealed at the 2009 Detroit Motor Show but not all of it’s features there are expected to be carried forward to production.
It is hoped this new Volvo will be a worthy competitor to the BMW3, AudiA4 and Merc C class, so Volvo are setting themselves a very high standard to aim at.
Volvo of Sweden, makers of those comfortable, some say staid, solid, well engineered cars which are all well built with passenger safety as one of its foremost requirements have stolen a lead on other carmakers.
Ring your local Volvo dealer from Tuesday onwards and they will organize a virtual test drive for you. Nothing surprising about that you might say however the difference in this case is that you will be virtually test driving their new S60 concept car, which even more surprisingly has yet to be fully built.