The launch of Ford’s new Focus at the Detroit Motor Show today is no ordinary event. Such is the importance attached to this launch that the future economical viability of Ford is in the balance.
The plan is for the Focus to be a global car, suiting all markets, which will be the basis of at least 10 models building up to a worldwide annual production of 2 million cars to make it Fords biggest ever selling car.
With similar plans for the Fiesta and Mondeo there is a lot riding on the future of Ford to be able to compete on a world-wide basis with the emerging Chinese market.